Rachel Kincaid
A low-budget indie digital magazine needed to fundraise over $100K at the outset of the pandemic and midst of an uprising; I executed a dedicated editorial campaign designed to reconcile and make concrete the campaign's messaging.
Gael is a small Minneapolis-based interior design service run as a family business by a designer son and civil engineer mother. They brought me in from the brand's inception to work on the brand's voice, customer journey, and content strategy.